It is written by two neuroscientists who have a initiated a revolution in the scientific study of sexual attraction. They point out that very little sex research has ever been done. Kinsey interviewed only 18,000 middle class Caucasians. It was groundbreaking but not a broad sample. And people don't often tell the truth about their sexual desires. So they went to the Internet, analyzing the sexual behavior of more than one hundred million people around the world. They analyzed a billion web searches, a million websites, a million erotic videos, a million erotic stories, millions of personal ads and tens of thousands of digitized romance novels.
They point out that if you have a fetish, it is on the Internet. Nobody exists who has a desire that other people don't have. They say if you type in, "Find people that have sex with goat that are on fire'' and the computer will say, "Specify type of goat.''
They say men prefer plump women to thin ones and men often seek erotic videos featuring women in their fifties and sixties. So much for the supposed preference for thin young women.
I haven't even finished the book and will share more in the future but wanted to share one fascinating tidbit with you. In the history of mankind, only 40 per cent of men have reproduced while 80 per cent of women have.
They quote one social psychologist, Roy Baumeister, as saying what this means to us.
"If you (a male) go along with the crowd and play it safe, the odds are you won't have children. Most men who ever existed did not have descendants who are alive today. Their lines were dead ends. Hence it was necessary to take chances...Sailing off into the unknown may be risky, and you might drown or be killed, but if you stay home, you won't reproduce anyway. We're descended from men who took chances (and were lucky).
"For women throughout history, the odds of reproducing have been pretty good. Taking chances like (sailing off into the unknown) would be stupid, from the perspective of a biological organism seeking to reproduce. Women might drown or be killed by savages or catch a disease. For women, the optimal thing to do is go along with the crowd, be nice, play it safe. The odds are good that men will come along and offer sex and you'll be able to have babies. All that matters is choosing the best offer. We're descended from women who played it safe.''
I hope you find that as fascinating as I do. I recommend the book but will be sharing more of their findings.